Nurturing Innovation: How IDEATHON 3.0 Showcased the Future of Entrepreneurship

TNN News : Entrepreneurship is more than just a buzzword—it’s a mindset, a skill set, and, for many, a lifeline to innovation and self-reliance. IDEATHON 3.0, hosted by WISE SNDTWU Incubation Centre, brought together some of the most promising young entrepreneurs to pitch their ideas, get mentored by industry leaders, and gain critical insights into what it takes to build a successful venture.

Among the jury members evaluating the pitches was Mridula Tripathi, Co-Founder & CEO of Uni Kaushal, an edtech startup that has been making waves in skill development and industry-aligned learning. But her role at the event wasn’t just about assessing ideas—it was about fueling a larger vision of how India nurtures its entrepreneurial talent.

The Shift Toward Practical Learning
With the implementation of the National Education Policy (NEP) 2020, there has been a growing emphasis on skill-based education, and few understand this transition better than Mridula. Through UniKaushal, she has been at the forefront of bridging academic institutions with real-world competencies, ensuring that students don’t just graduate with degrees but with market-ready skills.
Her work has led to partnerships with some of the top colleges and universities in the country, integrating certification programs that align with industry requirements. As she pointed out during the event, “The future of entrepreneurship isn’t just about having ideas—it’s about executing them with the right knowledge and adaptability.”

The Role of Mentorship at IDEATHON 3.0
While the event celebrated some outstanding startup ideas, it also underscored the importance of mentorship. Having been deeply involved in skill-based education, Mridula highlighted how access to structured learning, industry guidance, and resilience training can shape not just businesses but mindsets.
“The best founders are perpetual learners,” she remarked, emphasizing that entrepreneurship is less about a single moment of brilliance and more about continuous problem-solving. Her insights resonated with the participants, many of whom walked away with not just feedback on their pitches, but a deeper understanding of how to refine and scale their ventures.

Looking Ahead: The Intersection of Education & Entrepreneurship
IDEATHON 3.0 was a testament to the fact that India’s startup ecosystem isn’t just growing—it’s evolving. With educators, industry leaders, and policymakers working in

tandem to create more robust support systems, the next wave of entrepreneurs will be more equipped than ever.
As platforms like UniKaushal continue to integrate real-world skills into mainstream education, the impact is bound to be felt far beyond classrooms. The future of entrepreneurship isn’t just about new ideas—it’s about how well we prepare the next generation to bring those ideas to life

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